Category: Digital Marketing

Whenever you come up with a range of new products or services, you can’t ignore the potential of social media to reach more people and increase traffic. It can ruin your business in case you are unaware of the consequences of social activities. To get the most out of it first we need to take care of the following mistakes:- 1. Posting Similar Content This is a big No No. We can’t ignore the fact that the majority of people go for the content that is demanded by maximum no. of people. As a result they keep on posting the same content repeatedly which is already made/published by others. Make sure that your content is creative enough and niche to keep the followers engaged  and not lose their interest. 2. Posting Without Images Posts without images can be a really bad idea since people don’t go to social media to read a whole lot[…]

In order to effectively use email marketing, we need to look at various ways of developing a contacts list. The ultimate goal of developing a contacts list is to enhance the length of prospects. Every email you send to people, has a possibility to get lead and convert those prospects into customers whether it is for the sale of a product/service or for promotional activities to increase traffic for a website/blog. Emails with quality content are the ones that can make a really good impact on the prospects. It doesn’t matter if you send just one or two emails in a month or an email campaigning, it works if you do it right way. In my previous post we talked about one of the ways for building contacts list which was to include a questionnaire form on your website. It is even possible to develop a list without having a website. Let see how: ⇒Sign Up Forms With the[…]

If you have registered for an attractive and apt domain; you’re already a step ahead than others who are yet to come up with the idea of being online. Next step is selection of hosting service. Choosing a hosting service for their website has been a difficult task for people. Hosting is about storing and making your web page content accessible on web therefore, it plays a very important role. There are plenty of hosting service providers but not all meet expectations in reality. Also, it is not advisable to go for free hosting. Beware of any of such traps since not only does it come with limitations but also technical problems. Buying hosting from a reliable provider is going to keep you hassle free in future. A Good host is the one which provides quality support along with the hosting services. There are various categories of web hosting and I have come up[…]

In one of my previous articles we talked about different ways which can be used for building your presence online. One such option was to have a website of your own and for that the first and foremost thing which should strike your mind is “Domain Name”. Domain name is basically an online address of your website. You can also take it as your business identity. Picking a domain name is as important as naming of your offline physical shop to get established in the market. We have variety of extensions available and the most commonly used extensions are .Com, .Org, .Edu etc. Others are .Net, .Co, .Buzz and so on. It also depends on the type of business. In order to choose the most suitable domain we are going to look at following points: ⇒Keywords First You should go for the basic search of keywords that are popular and related to your business to find[…]

Email marketing is one of very effective ways to hit the mind of existing as well as prospective customers in building relationship with them and get them engaged with your products or services. We will go over certain things which should be done in order to achieve desired results: ◊ Set goals It is really important to decide the purpose of sending emails. For ex. you want to promote your products or services and bring traffic to your website; or you want to use it for sending exclusive offers to new or existing customers in order to increase sales. ◊ Develop a contacts list So how can you find email ids of people? You can include a questionnaire form on your website and also encourage your customers to subscribe online for receiving updates and newsletters. Make sure you get their consent to send commercial emails as different countries can have law restrictions. ◊ Speak to prospects and[…]

Now a days approximately half of the world is getting online to find information. The amount of potential customers has expanded because more and more people are browsing the web from so many different types of devices. With such a big change we can’t ignore its worth to tap for promoting our business online and also the access to global market. It is like extending your business as a brand globally. You can also take it as improved customer experience. In fact you are not only providing better experience to existing customers but also making more people aware about and reach to your products or services. It is not an overnight task rather it does take time and continuous effort to build web presence and become recognizable. There are certain ways to start with your online activities: • Websites • Local Business listings and review sites • Social media •[…]